Posted On 2017/08/30 By In News, Internet, Mobile, Social Media With 9 Views

India overtakes US as Facebook’s No. 1 User

India has overtaken the US to become Facebook’s largest country audience with a total 241 million active users, compared to 240 million in the US. The change at the top of the platform’s country rankings comes just a few days after Facebook announced it has more than two billion monthly users around the world, a report in The Next Web on Thursday said.

The portal was quoting figures that the social media giant released to advertisers. The figures indicate that active users in India were growing more than twice as fast as in the US.

“Active users in India are up 27% in the past six months alone, compared to growth of 12% in the US over the same period,” the report added.

What was puzzling is that despite being the platform’s largest country audience, the social media penetration in India remained low, with just 19% of its total population using Facebook in June.

The figures also lay bare the Facebook’s gender imbalance in India as men still represent three-quarters of the active Facebook profiles. In contrast, in the US, 54% of the platform’s active users were women. More than half of India’s Facebook users were below the age of 25.


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Sources:

Article: The Hindu / Image: Olgierd Rudak

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Stefan

Stefan (from Austria, Europe) has been living, studying and working in China since 2010. Stefan has worked on several research, publication and consulting projects focusing on the China Travel Market. He holds two Masters degrees and is an expert on China Outbound Tourism, Marketing and Social Media in China. Stefan works with BMG on the Global Ready China Seminars as well as the Global Ready China News and related projects. He also has teaching engagements in the areas of eMarketing and Tourism Strategy.

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