Posted On 2016/08/01 By In Holidays, News, Destinations, India Domestic With 276 Views

TAT: India’s Weddings Market grows

The Thai Indian Wedding Association pledged full support for the Tourism Authority of Thailand’s wedding promotions in the Indian market during a meeting with the TAT governor last week.Board members of the TIWA met with the TAT governor, Yuthasak Supasorn, to formerly introduce the association and offer support for efforts to draw more Indian weddings to Thailand this year.

Thai Indian Wedding Association (TIWA) chairman, Ram Sachdev and two board members; Gaurav Kejriwal and MICE specialist, David Barrett, met with the governor.

Commenting on wedding promotions in India, Sachdev said: “TAT has been doing a tremendous job in promoting and positioning Thailand as the best place for destination weddings.”

During the meeting the TAT governor confirmed that around 400 Indian weddings are likely to be hosted in Thailand this year. Weddings and honeymoons are high priority segments that figure in the TAT marketing plan for 2016 to 2017 and India is a top source of high revenue weddings to Thailand ahead of Japan and South Korea.

The average spend per wedding is reported to be THB10 million (flights and destination spend) according to the TAT. Indian weddings vary in size from 100 to 600 people and extend for three to six days. Wedding budgets range from a THB10 million to a much as THB50 million.

TIWA was formed in March 2015 and claims around 150 members who are associated with India’s wedding market such as suppliers, entertainment companies and photographers, event planners, hotels and travel companies handling ground arrangements.

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Article: TTR Weekly / Image: ibnishak

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Stefan (from Austria, Europe) has been living, studying and working in China since 2010. Stefan has worked on several research, publication and consulting projects focusing on the China Travel Market. He holds two Masters degrees and is an expert on China Outbound Tourism, Marketing and Social Media in China. Stefan works with BMG on the Global Ready China Seminars as well as the Global Ready China News and related projects. He also has teaching engagements in the areas of eMarketing and Tourism Strategy.

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