Posted On 2016/06/24 By In Hotels, News, Research, India Outbound With 378 Views

Indian Travelers’ Booking Habits

Booking Hotel Habits for travelers in India

Are you mobile as yet? Most of the Indians use mobiles for booking hotels these days. This is what has been found out by a survey by Hotels.com. More than 70% of Indians will use their cell phones to book their hotel rooms with another 45% using a travel agency to book their vacation.

According to a survey, over half the people in India admit they book more trips today because of their cell phones:

  • Business trips (58%)
  • In-country vacation (41%)
  • Country event (37%)

Facts and figures about booking hotels

There were also some interesting facts that were collected from the survey about the hotel booking habit.

  • More than 40% of Indians booked through hotel using a personal computer or other similar device.
  • Nearly 40% admit they booked their hotel room while talking to their partner.
  • Another 36% booked a room while on public transportation.
  • 36% did it at the airport before leaving
  • 34% booked while at their office.

Based on the study, the key reasons people book a hotel using their cell phones is the guests’ reviews and payment method. Another revelation about hotel booking through mobile phones is that over 80% of people see their smartphone as their being spontaneous.

Other interesting findings

  • 68% said they’ve booked the same day as their travel.
  • 30% of holiday travelers book their hotel rooms less than one week before they travel.
  • About 36% of Indian travelers booked their hotel at the last second, doing it right before they got on the plane.

This certainly affirms the trend that most of Indians now rely on their smartphones for booking hotels and travel.


Learn more in our Global Ready India Seminars


Sources:

Article: Hotels.com via SOEG / Image: Nicolas Mirguet

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About

Stefan

Stefan (from Austria, Europe) has been living, studying and working in China since 2010. Stefan has worked on several research, publication and consulting projects focusing on the China Travel Market. He holds two Masters degrees and is an expert on China Outbound Tourism, Marketing and Social Media in China. Stefan works with BMG on the Global Ready China Seminars as well as the Global Ready China News and related projects. He also has teaching engagements in the areas of eMarketing and Tourism Strategy.

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