Posted On 2016/01/05 By In Habits, Behavior, News With 819 Views

Getting Inside the Travel Habits of Indians

Indian consumers have been bitten hard by the travel bug this year, with most rushing to the hills and mountains during the peak summers or gearing up for the upcoming festive holidays. Inspired by this love and enthusiasm for travel, Groupon India decided to get into the minds of Indian travellers and find out their travel habits and some guarded travel secrets.

While 45 per cent of Indian travellers prefer to travel with family, followed by 32 per cent with friends, a surprising 64% are open to the idea of travelling solo.

Domestic travel is at an all-time high with a whopping 97 per cent respondents undertaking one or more domestic trips a year. Cheaper air fares and hotel rates have made international travel more affordable and appealing; this being reflected in the responses of 52 per cent Indian travellers who plan one or more international trips in a year. When it comes to travel style, 41 per cent respondents prefer planning their itineraries and plans in advance, as opposed to picking up their bags and leaving at a short notice. However, 47 per cent responded that their travel style would depend on the situation.

According to the survey, 56 per cent of Indian travellers are explorers at heart, 8 per cent prefer to be safe and visit frequented places, and 36 per cent responded that they were a bit of both.

While today’s consumer is extremely health-conscious, vacation mode can truly make you forget your diet and weight concerns. Over 70 per cent of the respondents don’t count calories while on vacation. Most respondents choose to gorge on local delicacies while travelling, but a significant number prefer to play it safe and stick to known cuisines such as Indian, Italian, Chinese and Mexican. The world’s most popular search engine – Google, emerged as the top choice for travellers looking for advice on local eating joints, places to visit, etc. This was followed by bloggers, discovery guides, social networking sites and local residents in that order.

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Article: New Indian Express / Image: Michele Solmi

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Stefan (from Austria, Europe) has been living, studying and working in China since 2010. Stefan has worked on several research, publication and consulting projects focusing on the China Travel Market. He holds two Masters degrees and is an expert on China Outbound Tourism, Marketing and Social Media in China. Stefan works with BMG on the Global Ready China Seminars as well as the Global Ready China News and related projects. He also has teaching engagements in the areas of eMarketing and Tourism Strategy.

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