Posted On 2018/05/06 By In News, Destinations, Research, India Outbound With 90 Views

Foreign Destinations Flatter the Growing Indian Outbound Travellers

Increasing disposable income, growing desire for foreign travels and increasing number of woman in workforce are expected to drive Indian outbound tourism, says RNCOS. India is one of the fastest-growing outbound travel markets in the world. International tourism departures from India have grown thrice between the year 1997 and 2007, which is fastest for any country worldwide. India offers tremendous potential for outbound tourism owing to its large population base. Countries such as Singapore, Philippines, Mauritius, Egypt and Indonesia are witnessing an influx of Indian tourist.

Indian students are exploring foreign countries for education enthusiastically. Foreign education is no more reserved for elite class. With easier education loans, Indian students are visiting the universities of US, U.K., Australia etc. Around 25 million Indians stay overseas and this is emerging as one of the major reason for Indians to visit overseas. Apart from the high number, Indian travelers are also considered to be high spending travelers. Even the Indian business and MICE travelers are found to spend more than their counterparts. According to the latest white paper by RNCOS, Indians spent US$ 12.2 Billion on outbound travel in 2015 and it is predicted to be US$ 91 Billion by 2030.

Countries across the world have realized the potential of Indian market. Popular destinations such as European countries, South Africa, Mauritius have adopted aggressive advertising strategies for promoting and brand building. The National Tourism Organizations (NTO) and ministry of tourism of these countries have adopted aggressive strategy for Indian outbound market and raised their budget for the Indian market. Most of the countries have modified their products according to the Indian cultural sensibilities. South Africa has appointed trained chefs for vegetarian food.

The air connectivity is also improving. Overnight flights from countries such as Finland, Sweden and Denmark have more than doubled in the last five years. Most of the countries are working to increase the frequency of direct flights. Most of the countries such as Kenya, Maldives, and Mauritius have eased their visa regulations providing visa on arrival for Indian traveler. With more than a decade of experience in tourism industry, RNCOS can act as a potential growth partner in all your business endeavors. We have been associated with prominent foreign tourism boards and assisted them in understanding the consumer expectations through surveys.

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Article: Mena FN / Image: Nithi Anand

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Stefan (from Austria, Europe) has been living, studying and working in China since 2010. Stefan has worked on several research, publication and consulting projects focusing on the China Travel Market. He holds two Masters degrees and is an expert on China Outbound Tourism, Marketing and Social Media in China. Stefan works with BMG on the Global Ready China Seminars as well as the Global Ready China News and related projects. He also has teaching engagements in the areas of eMarketing and Tourism Strategy.

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